Privacy Policy
At 5 Lakes Heating & Air, your privacy matters to us. We're a small, family-run HVAC company based in Calhoun Falls, SC, and we treat your information with the same care we'd want for our own.
Information We Collect
When you use our website, we may collect the following information:
- Your name, phone number, and email address when you fill out a contact form.
- Service of interest and message details from your inquiry.
- IP address for spam prevention, security, rate limiting, and visitor analytics to understand traffic patterns.
- Browser information (user agent) to help us optimize the website experience across different devices and browsers.
- Marketing attribution data (UTM parameters) to understand which marketing campaigns and sources bring visitors to our site.
- Visitor behavior data including pages visited, referrer URLs (where you came from), and session information to understand how people navigate our website.
- Submission timestamp to help us respond promptly.
How We Use Your Information
We only use your information for the following purposes:
- To respond to your service requests and questions.
- To follow up with you about scheduling or ongoing service.
- To prevent spam and abuse through security measures and rate limiting.
- To understand how visitors use our website, which pages are most popular, and where our traffic comes from so we can improve the user experience.
- To measure the effectiveness of our marketing campaigns and understand which channels bring us customers.
- To occasionally send helpful updates, such as seasonal maintenance reminders or service specials (if we start email campaigns in the future).
We will never sell or share your information with third parties.
How We Store Your Information
When you submit a contact form, your information is stored securely in our database and we receive an email notification. Here's how we protect your data:
- Secure database storage: Your information is stored in a secure, industry-standard database (Supabase) with encryption.
- Email notifications: We receive an email when you submit a form so we can respond quickly.
- Data retention: We keep your information only as long as needed for business purposes (following up on your service request).
- Access control: Only authorized personnel (the business owner) can access your information.
Security Measures
We take security seriously and use several measures to protect against spam, abuse, and unauthorized access:
- Spam prevention: Automated honeypot fields and validation help filter out fake submissions.
- Rate limiting: We limit how many form submissions can come from the same IP address to prevent abuse.
- Encrypted transmission: All data sent through our forms is encrypted (HTTPS).
- Secure hosting: Our website and database are hosted on industry-leading platforms with built-in security.
Cookies and Analytics
We use both Google Tag Manager and Google Analytics to help us understand how visitors find and use our site. These tools may use cookies or similar technologies to track website usage patterns.
We also use a custom visitor tracking system that monitors page views, session activity, and visitor journeys across our website. This system uses session-based tracking (stored in your browser's sessionStorage) to understand how people navigate our site without collecting personally identifiable information. The tracking helps us see which pages are most popular, where visitors come from (referrer URLs), and how marketing campaigns perform.
All visitor tracking data is anonymous and never directly tied to your personal information from contact forms. When you submit a contact form, that information is kept separate from general browsing data.
You can choose to disable cookies and JavaScript in your browser settings if you prefer, though this may affect some website functionality.
Your Rights
You are in control of your information. If you ever want to know what information we have about you, update it, or ask us to delete it, just reach out.
Updates to This Policy
From time to time, we may update this policy to reflect changes in how we operate or in privacy regulations. If we make changes, we'll update the date at the bottom of this page.
Contact Us
If you have any questions about this Privacy Policy or how we handle your information, you can contact us directly:
5 Lakes Heating & Air, LLC
Phone: 864-731-5981
Email: You can send us an email by using the form below.
Last updated: June 2026